MOBILITY WARE

Enterprise AdTech Platform Development & Scaling for a Leading Games Company

Project Overview & Client feedback

Industry

Computer Games - Adtech

Duration

3 years

Team Size

4 engineers

Services

B2B SaaS development & support

Client size

Over two decades in business with millions of users

Client Profile

MobilityWare AdTech is a robust, custom-built advertising technology platform tailored to empower media buyers, agencies, and brands with complete control over their ad campaigns. From campaign creation to performance tracking across various media formats—including TV, audio, and digital—this platform enables seamless campaign orchestration and insightful analytics under one unified dashboard.

The platform streamlines the entire ad buying process by offering audience targeting, creative management, real-time analytics, and media optimization, making it a valuable tool for marketers looking to maximize reach and return on investment.

Services Delivered

Initial Requirement Analysis

Interactive Prototyping

React-based Frontend Development

Third-Party Integrations with DSPs and Analytics Platforms

AWS Deployment Support

Continuous Frontend Support & Maintenance

Project Timeline

Months 1-2

Project Kickoff, Requirement Gathering, Competitive Analysis, UI Moodboards

Months 3-4

Wireframing, UX Flow Design, Campaign Setup Module Prototyping

Months 5-8

React Frontend Development for Campaign Manager, Dashboard Design, Initial API Integration

Months 9-12

Audience Segmentation Module, Creative Upload Support, Media Format Customization

Months 13-16

Integration with DSPs, Real-Time Analytics Module, Multi-format Ad Support (TV, Audio, Display)

Months 17-20

A/B Testing Interface, Notification Center, User Role Management

Months 21-24

Performance Optimization, Final QA & GDPR Compliance Review, Launch & Ongoing Support

Months 1-2

Project Kickoff, Requirement Gathering, Competitive Analysis, UI Moodboards

Months 3-4

Wireframing, UX Flow Design, Campaign Setup Module Prototyping

Months 5-8

React Frontend Development for Campaign Manager, Dashboard Design, Initial API Integration

Months 9-12

Audience Segmentation Module, Creative Upload Support, Media Format Customization

Months 13-16

Integration with DSPs, Real-Time Analytics Module, Multi-format Ad Support (TV, Audio, Display)

Months 17-20

A/B Testing Interface, Notification Center, User Role Management

Months 21-24

Performance Optimization, Final QA & GDPR Compliance Review, Launch & Ongoing Support

Technical Stack

React / JavaScript

Spring Boot

PostgreSQL

AWS

AWS Athena

Third-Party Integrations

Outcomes

Business Impact

Successfully delivered a highly scalable, enterprise-grade AdTech platform that helps brands, agencies, and media buyers run and manage campaigns effortlessly across multiple media formats.

Business Impact

Successfully delivered a highly scalable, enterprise-grade AdTech platform that helps brands, agencies, and media buyers run and manage campaigns effortlessly across multiple media formats.

Business Impact

Successfully delivered a highly scalable, enterprise-grade AdTech platform that helps brands, agencies, and media buyers run and manage campaigns effortlessly across multiple media formats.

Global Compliance

Adheres to GDPR compliance ensuring data security and privacy for users across different regions.

Global Compliance

Adheres to GDPR compliance ensuring data security and privacy for users across different regions.

Global Compliance

Adheres to GDPR compliance ensuring data security and privacy for users across different regions.

Scalable Systems

Deployed on AWS with autoscaling, the platform supports millions of impressions per quarter, ensuring reliable performance at scale.

Scalable Systems

Deployed on AWS with autoscaling, the platform supports millions of impressions per quarter, ensuring reliable performance at scale.

Scalable Systems

Deployed on AWS with autoscaling, the platform supports millions of impressions per quarter, ensuring reliable performance at scale.

Ease of Use

End user clients praised the platform for its intuitive UI and powerful analytics capabilities, driving increased adoption & monetization.

Ease of Use

End user clients praised the platform for its intuitive UI and powerful analytics capabilities, driving increased adoption & monetization.

Ease of Use

Maintained uninterrupted payment processing and subscription management. management.

Client Feedback

"The platform exceeded our end customer expectations in both functionality and design. It's become a core product offering for MobilityWare in the AdTech space and we appreciate the part played by Chordify in building this."

Director of Engineering, MobilityWare

SPIRITUAL COUNSELLING