MEDIA COMPANY
Feature addition & maintenance for an enterprise AdTech platform.
Project Overview & Client feedback
Industry
Adtech - Telecom
Duration
2+ years
Team Size
5 engineers
Services
B2C SaaS Application development
Client size
Division of Fortune 500 company, and 4th largest cable provider in US.
Client Profile
Media Company is an innovative digital media company & is the AdTech division of Altice, a Fortune 500 company and the 4th largest cable provider in USA. At the heart of their offerings is JMP (Juice Media Platform) — a robust, custom-built AdTech system enabling clients to launch and analyze ad campaigns across multiple media types, including TV, digital video, audio, and more. JMP helps media buyers, brands, and agencies manage everything from campaign creation to deep KPI analysis — spend tracking, impressions, conversions, and other performance metrics. Designed to deliver actionable insights, JMP turns raw campaign data into visual dashboards for optimizing ROI and media strategy
Services Delivered
UX/UI Design
Frontend Development
Campaign Workflow Design
Dashboard Design & Implementation
React Component Architecture
SSO Integration via Okta
Backend Development (NestJS)
Data Ingestion & Processing with AWS Athena
CI/CD & DevOps Support
Postgres Data Modeling
Performance Optimization
Third-Party Integrations
Testing and QA
Ongoing Maintenance
Analytics Enhancements
Key Features Delivered
01
1–2 Months
Discovery & Requirement Analysis
Tech Architecture Setup
AWS Infrastructure Setup (Athena, RDS, S3)
CI/CD Pipeline Configuration
3–5 Months
UX Research for Campaign & Analytics Workflows
Dashboard Wireframes & Prototype
Campaign Management Module UI/UX
Frontend Setup with React & Tailwind
Backend Framework Setup with NestJS
02
03
6–10 Months
SSO Integration with Okta
Campaign Builder Engine (Multi-Media Types: TV, Audio, Video)
Data Pipeline for Metrics Ingestion
Real-Time Spend/Impression Analytics
11–15 Months
Advanced KPI Dashboard Development
User Role-Based Access & Permissions
Segment-Based Audience Insights
Media Type Performance Visualizations
04
05
16–20 Months
Budget & Performance Forecasting Tools
Exportable Reports (CSV, PDF)
Enhanced Filtering & Date Range Controls
Benchmarking vs Industry Standards
21–24 Months
Multi-Brand Campaign Views
Automated Campaign Health Scores.
Alert & Notification System (Spend Anomalies)
Customizable KPI Widgets & Reports
06
Technical Stack
React / JavaScript
Tailwind
PostgreSQL
AWS
NestJS
Node.js
Okta SSO
D3.js / Chart.js/ Apache E charts
GitHub Actions
Docker
CloudFormation
